For an in-depth look at our process, click here.

A dynamic brand identity for the greater Puget Sound.

 

Branding a transit system was a difficult and challenging ask. In the next 10 years, light rail will port King County residents all across the beautiful Puget Sound region. Thousands of people will engage with the Link brand on a daily basis. With this iteration of the Link brand, we captured the essence, freshness, and forward-thinking nature of the Puget Sound region and combined it with the durability and dependability everyone expects of a public transit service. 

 

Included below are excerpts from our brand guidelines book that detail our logo concept and creation, as well as color, typography, and copywriting treatments. Beneath that you'll find how we extended the brand into a variety of media and touchpoints.